Whether you’re a freelancer, a creative professional, or an axe wielder, having an impressive portfolio is your ticket to ruling the seas. In the fierce competition of today’s global market, it’s imperative to strategically market your portfolio to reach targeted clientele- and boost your chances of landing higher-paying jobs.
With countless freelancers competing for the best clients, Hermoth is here to help you stand out from the crowd. So, grab your axes, praise Valhalla, and let’s take a look at some of the best strategies to have under your helm.
Quality Over Quantity : Forging Your Portfolio's Axes
We can’t stress this one enough, so it’s landed the number one spot on our list. Always resist the urge to include every project you’ve ever worked on in your portfolio. We know, we know. Your business communications professor LOVED that memo you wrote junior year, but that isn’t going to fly with lucrative clients.
Think of yourself as a viking, carefully honing your axes with the most relevant and impressive pillaged goods...err…works. By showcasing your most finely-tuned achievements, you’ll make a lasting impression on potential clients and swing your portfolio with all the precision of a seasoned warrior.
Tailor Your Portfolio Like a Master
Just as vikings must train with specific weapons, it’s essential to customize your portfolio to cater to different types of clients. While a generic portfolio might provide a solid base, it’s bound to fall flatter than sunken ships with a target audience. Take a strategic approach and create several versions of your portfolio, each one specifically tailored to attract the clients you have in mind.
Maybe countries could have avoided viking invasions if they had just gone into web design writing. In that case, they would have done well by crafting a portfolio that showcased their mastery of creating phenomenal digital experiences. Highlight skills in web design, UI/UX, and app development to catch the eye of tech-savvy clients in search of a freelancer.
But the vikings did not dally. Craft yourself yet ANOTHER portfolio that focuses on your creative agencies, showcasing your ability to be the fearsome force behind branding and marketing projects. Focus on your best campaigns and marketing strategies in order to resonate with target creative agencies.
By tailoring your portfolio to a variety of clients, you increase relevance with prospective customers. Put your best foot forward and you might just be afforded the status of Jarl!
Tell More Battle Stories About Your Glory
You could be the battle master for a client’s next project, but first you’ll need to tell the story behind your strategic thinking. Highlight the problem or goal that each piece of your portfolio solved, showcase metrics to demonstrate your success, and tell a little diddy about the challenges you overcame in the process. Contextualizing your work lets potential clients know that you’re adding strategic value beyond a pretty portfolio.
Really, those metrics are everything. Did your UX design result in a 40% increase in user
engagement? Did your marketing campaign boost conversion by 50%?
Let. Your. Audience. Know.
These statistics provide working evidence of the value that you bring to the table as a
freelancer, but there are few more powerful tools than storytelling. Just as great skalds wove tales into poetry, your storytelling can inspire potential clients to choose you as their partner. Craft narratives that showcase your skills and shine a light on your problem-solving abilities and dedication to your client’s success.
Now that you've mastered your portfolio, get ready to master your advertising strategy with Hermoth.
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