Google Ads
Now we know what you're thinking, "why should I spend money on ads when I can generate traffic for free?" While it's always important to keep up with SEO and organic growth and social media, these will only do so much to bring in new leads and users to your site. If you need to scale your business quickly, Google ads will put your site and your products out there for a much wider audience. Here's how Hermoth will help you create the best possible ads to get the most bang for your buck:
I. Define your goal
When creating an ad, it is essential that you have an end goal in mind. This could be increasing website traffic, boosting product sales, generating leads, or raising brand awareness. We'll work with you to determine what you want the purpose of each ad to be and optimize it to achieve that goal.
II. Understand your audience
Hermoth knows people. And we know the importance of connecting your ads with the right people most likely to click on them. Using demographics, behavioral insights and intent, our team will ensure that your ads show up in front of the right people.
III. Keyword research
What keywords are popular that relate to your product? Using the Google Keyword Planner tool, we'll make sure that your ads line up with popular searches to increase the chances someone will run across them.
IV. Create compelling ad copy
Who likes a boring ad? Not us, which is why the Hermoth team will ensure your ads are always tailored to grab a prospect's attention and guide them seamlessly through the journey to becoming a paying customer.
V. Design a landing page
When a user clicks on an ad, our site building team will ensure they're taken to a page that aligns with the ad copy and delivers what was promised. A disconnected experience is an immediate turn off to someone browsing and making split-second decisions.
VI. Set up conversion tracking
Once your ads are created, it's important to see what's working and what's not working to make the necessary adjustments. Our data team will help set up your Google Analytics account to track and monitor conversions, user behavior, and other metrics.